Designing Products & Experiences that matter.
Helping businesses engage users through human-centered and data-driven design.
I help ship software, engage audiences, and grow businesses in a variety of domains:
eCommerce and Sales
I design intuitive shopping journeys that increases conversion rates. From optimizing product pages to creating mobile-first experiences, my work contributes directly to higher engagement and revenue.
Financial Apps
I specialize in designing trustworthy
app for personal finances and savings, focusing on simplifying complex workflows, increasing user financial confidence, and ensuring alignment with industry standards.B2C B2B SaaS
I collaborate closely with cross-functional teams to deliver end-to-end solutions. From discovery and strategy through design, launch, and iteration—resulting in products that users love and businesses rely on.
Here’s the spread of my core skills:
Optimazing UX for Kytary.cz
After UX audit and in-depth analysis of user behavior on the Kytary.cz website, I realized that improving the purchasing experience could significantly impact key metrics while also supporting the company’s business OKRs.
I completely redesigned the cart and introduced new features such as "Express Checkout," a mini cart with immediate feedback, smarter cross-selling, and clearer pricing indicators with discount badges to enhance transparency.
Additionally, I redesigned the Product Page, navigation and filtering, improved system feedback and microinteractions, and addressed accessibility issues.
Outcomes
- 14% increase in Conversion Rate within first 3 months
- 17% increase in mobile purchases by users
- 20% reduction in Drop-off Rate
- 24% boost in User Satisfaction, users constantly left positive feedback after completing their purchases
Designing Money-Saving App «My Plans»
Česká Spořitelna identified a need to empower users with a tool to better manage their finances. That’s how I began designing money-saving application «My Plans» for mobile banking George.
During this project, I collaborated with cross-functional teams and behavioral experts to discover effective ways to keep users motivated to achieve their financial goals. The App also included elements of gamification and educational modules.
After conducting hours of user and stakeholder interviews, market research, concept development, wireframing, prototyping, and usability testing, we successfully launched the product.
Outcomes
One year after release, and according to the latest report from 2024 74 thousand clients built a long-term reserve and increased their insurance coverage thanks to «My Plans».
Contact
If you'd like to learn more about me or my work, hit me up!
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Let's connect!
- muzychux@gmail.com
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Drop me a line!